This project was born from a goal to create a Bible reading experience that is enjoyable, accessible, and encourages continuity. Working alongside Moti Pessel and the digital team at Mabuah, we explored ways to make biblical engagement competitive, face-to-face, social, and compelling.

The current 929 project primarily targets an older demographic (60+), and one of our key objectives was to create an object that would appeal to this existing audience while also engaging a younger demographic aged 25-30. The scratch card felt like the right medium—street-smart, intriguing, and naturally encouraging social interaction.

Our chosen color palette served our vision of creating something playful, contemporary, and authentic.

We enjoyed collaborating, brainstorming humorous phrasings, and discovering fresh perspectives on Genesis stories that are so familiar to us as a team.