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SAPEN

Project type

Logo & Brand

Date

July 2025

Location

Bezalel Academy of Arts and Design

With

Shalev Bergman

Logo design for a special research project by @redcubestudios75 from the Industrial Design Department at Bezalel Academy of Arts and Design.
The name "Sapen" emerged from a precise connection between action and outcome—a fusion of "spin" and "pattern" that reflects the project's core methodology of creating visual textures through rotational processes.

Design Challenge
My challenge was to translate Shilev's design-research essence into a visual language that would be boutique, local, and carry a bold, distinctive graphic statement.

Project Context
The research focused on the relationships between line and movement—exploring how lines break and transform in three-dimensional space to create a new visual language in two dimensions.

Design Process
Finding the perfect logo to represent this project was both an engaging and innovative challenge. The aim was to showcase the relationships between various forms in a novel way, capturing the analytical rigor and creative experimentation that are fundamental to the research.

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