Zar Aviv Farm

This branding project was for Meshek Zar Aviv, a farm in the Jordan Valley that sells dates directly to consumers. It was created as part of a design initiative to support independent businesses impacted by the war. Omer, the business owner, wanted a brand that conveyed simplicity, accessibility, local identity, and the high quality of the dates. The aesthetic was chosen to create something familiar, but with a youthful twist in its color palette and photographic style.