Logo and brand language design for Shaked, a speech and communication therapist, built to reassure parents and carry warmth, softness and non-judgmental presence.

Design Challenge
Shaked's work asks her to stay at eye level with the children she treats, while also knowing how to gently push them forward. My challenge was to translate that dual role into a visual identity that could hold both softness and progress at once.

Project Context
As a speech and communication therapist, much of Shaked's work lies in how she mediates a difficult situation — with the child in front of her, and separately, with the parents watching from the side. The identity needed to speak to both.

Design Process
The logo we chose was built first to reassure: to tell parents that everything is okay, and to carry warmth, softness and a non-judgmental presence. It leaves room for bridging gaps, and gently reminds everyone involved that this is, above all, a process.